Mission Statement / Tone of Voice / Print / UX / Social content

huggg is a mobile gifting app that helps colleagues, customers and friends send IRL treats in an instant. I worked with the good people at huggg to develop their internal mission statement and Tone of Voice guidelines, before populating their blog with all sorts of informative #content. I dabbled in some B2B copy, as well as some thinkpieces for huggg's CEO.


I also created plenty of POS print copy for huggg's partners, like this lovely postcard below.


It's the second-cutest place I've ever worked.

© 2020 Lily Smith

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