SENIOR CopyWriter working across startups, Fintech and publishing
My clients include:
ANNA Money, Wonderbly, Netflix, Merlin Entertainments, Tails, DAME, TouchNote, Virgin, Sneak Energy, Blippar, Fixter, huggg, Lavenham Jackets, Frugi and Go Ape.
💬 References
“At ANNA Money, language isn't just marketing copy – it's the product. ANNA is a natural language-first finance platform, which means every word a customer reads is part of the experience. Lily has owned that responsibility with real skill and consistency.
Lily is, quite literally, the voice of ANNA.
Financial products come loaded with jargon, regulation, and nuance – and Lily navigates all of it while keeping the output simple, human, and natural. That's harder than it looks.
She's also one of those rare writers who can jump between domains, pick up context fast, and still sound like ANNA. Consistency of voice across an entire product takes discipline and craft. Lily brings both.
On top of all that, she's a genuine pleasure to work with. I'd recommend Lily without hesitation to anyone building a product where words actually matter.”
— Andy Moore
Head of Product Design at ANNA Money
Hello! I’m Lily Smith and I'm a word... smith.
I coax compelling words into tight character counts.
I line up plain and simple words to make sense of
complicated ideas.
I massage irresistible words into ooh-what's-this, pretty-big-deal, razzamatazz-in-a-trenchcoat, add-to-basket-baby copy.
If your words need some crafting, I'm here to help.
I have over 8 years' experience as a copywriter creating everything from UX copy to landing pages, product descriptions, AI prompts, CRM emails, paid social ads, scripts, tone of voice guidelines and more. Anything your company needs, I can write it up.
If you'd like to see more of my work, please get in touch:
“Lily is an imaginative writer with bags of creativity. She's also very funny. (Like, really funny.) I know whatever job she works on – from emails, to blogs to social posts - she'll bring her trademark flair and wit to craft deliciously good copy you actually want to read. Highly recommended!”
— Abby Worth
Head of Copy at Bloom & Wild
“Lily is very easy to work with. She's always positive, creative and collaborative.
Her best ability though, in my opinion, is the heart and soul she brings to her writing. She can take 'decent' copy and tweak it into a piece that really connects – a piece that makes you feel something as the reader.
I've never quite understood her passion for all things Halloween. But if you want a writer who can bring a real human touch and be a breeze to work with, I'd happily recommend Lily.”
— Matt Phil Carver
Brand voice consultant for Wonderbly