UX / ATL & Print / Brand / Email

ANNA Money is an app-based business account that does your accounting and taxes. ANNA uses agentic AI, and my work helps ANNA sound like a human, not a banking institution or a bot.  

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Behind the scenes, I create everything from the dinkiest CTA button copy to intricate UX flows that guide customers through their tax returns. I manage a flexible brand voice that balances friendly social media chat with a tone that can also communicate serious compliance issues.

 

💸 Ask me about the time we launched the world's first business expense detection app.