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ANNA Money
📱 Fintech

ANNA Money is a Sunday Times 100 business account app that uses agentic AI. My work helps ANNA sound like a human, rather than an overly formal banking institution or a chatbot.  

I lead multi-channel content for 100,000+ customers, including intricate UX journeys for tax filing, compliance and company formations. I help to manage a versatile brand voice, and I also develop LLM system prompts as part of ANNA's AI-driven business banking.

 

💸 Ask me about the time we launched the world's first business expense detection app.

    © 2026 Lily Smith

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