ANNA Money is a Sunday Times 100 business account app that uses agentic AI. My work helps ANNA sound like a human, rather than an overly formal banking institution or a chatbot.  

​

I lead multi-channel content for 100,000+ customers, including intricate UX journeys for tax filing, compliance and company formations. I help to manage a versatile brand voice, and I also develop LLM system prompts as part of ANNA's AI-driven business banking.

 

💸 Ask me about the time we launched the world's first business expense detection app.