Digital & TV Campaign / Direction

Cult kids’ clothing brand Frugi has built a loyal following over the years, but the message of their brilliance wasn’t reaching a wider audience. Working within independent creative agency Friendly Giants, I wrote the script for Frugi’s first-ever TV campaign and got behind the camera to direct it, too! 

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The results have been brilliant to date, delivering 21.5k sessions to the Frugi website – 89% of which are new customers.